I LOVE MY COTTON

Everyone loves cotton.

It is inviting and genuine, a true fiber born of the earth. It is a medium of personal expression through jeans, dress shirts and everything in between, encouraging individuality around the world, one thread at a time.

To capture this, we cast five individuals from different corners of the globe, wearing cotton in different ways. Nine portraits reflect the authenticity and passion unique to COTTON USA: the singular mark that symbolizes purity of fiber, quality of fabric and responsibility for the planet.